As a roofing contractor in the state of Wisconsin, I continually field requests for light colored (reflective) roofing for the purpose of energy efficiency. A white or light colored roof will reflect sunlight, keep the building cooler, and reduce energy consumptionCorrect? It depends on where you live and the insulation value of the building. Most roofing material comes in a variety of colors. EPDM (rubber) membrane, for instance, is a very common low slope roofing material that comes in black or white. In the case of EPDM, the white color is much more expensive. Many consumers will justify spending more…